HanaBaby Affiliates | Babywearing Content Creator

Thank you for joining the Hana Baby Affiliate Scheme

Welcome to the Hana Baby Affiliate Family & Congratulations on taking your first steps as a Babywearing Content Creator

We’re so excited to have you here as part of our growing Hana Baby community of babywearing influencers. This page is your go-to resource for everything you need to get started as a parenting content creator. 

Here you will find product guidance, safety tips, and content ideas to help you share your babywearing journey with confidence.

Using Your Hana Baby Products

Whether you’re using our Hana Baby Wrap or Expand Carrier, it’s important to ensure you’re wearing it correctly and safely. 

On the button below, you’ll find:

A downloadable instruction manual (a paper copy is also included in your box) + Helpful how-to videos + Sling safety tips from professionals

Visit The Hana Baby Sling Instruction Page

Let's make it Safe

Hana Baby is here to support your dreams of becoming a babywearing influencer and content creator. In this image, we see a blonde-haired mother wearing a blue jumper, carrying her baby in a baby wrap. She has made sure he is close enough to kiss, the shoulder of the wrap is flipped, and the fabric is moved away from the baby’s face.

Helping you wear your baby Safely

Now you know how to put on your sling let's make it safe. Showing safe content is our priority at Hana Baby. Social media is full of unsafe baby wearing and can lead to harm and misinformation.

We want to give you as much information and support as we can to help you safely baby wear and enjoy your new product whilst showing it off as well.

Any questions at any point please contact us for support
Safety guidelines

T.I.C.K.S

Tight. 
Your wrap should be tight enough to hug your baby close to you as this will be most comfortable for you both. Any slack/loose fabric will allow your baby to slump down in the carrier which can hinder their breathing and pull on your back.

In view at all times.
You should always be able to see your baby’s face by simply glancing down – make sure there is no fabric covering your child’s face.

Close enough to kiss
Your baby’s head should be as close to your chin as is comfortable. By tipping your head forward you should be able to kiss your baby on the head or forehead.

Keep chin off the chest.
Your baby should never be curled so their chin is forced onto their chest as this can restrict their breathing. Check you can get a finger under their chin (reach in from the side of the sling if you need to).

Supported back.
The wrap should support your baby’s back – and his tummy and chest should be against you. If you put your hand on your baby’s back and press gently s/he should not uncurl.

Read our Blog Post all about T.I.C.K.S

Whether you’re new to baby wearing or returning after a few years and need a refresher, this guide will help you feel confident and safe while carrying your little one.

Read The Blog
A brown haired mother stands in a garden wearing a grey hana baby sling. An orange curve highlights the babies back which is correctly positioned in the J shape curl. Supporting babies hips and spine correctly.

Creating Content with Confidence

We’re so grateful to have you sharing your experience with our products. Social proof is so important for small brands like ours, but we can only share photos and videos that show safe babywearing. That’s why we put safety first, always.

Remember We can only share your content if your baby is well supported and safe.

Upright and tight in the carrier or sling.

Airways clear and visible In your line of sight.

Fabric is away from babies face.

Feet are out.

Fabric of the sling or carrier is knee to knee.

The 3rd pass of fabric is to the back of babies neck and the logo is visible.

A mother wears her baby in a beige sling but has covered his head and airways. The image has 3 numbers on highlighting the problems. A mother wears her baby in a beige sling but has covered his head and airways. The image has 3 numbers on highlighting the problems.

An Example of not what to post

  • Babies head is covered
  • Airways are covered by fabric
  • The Sling fabric is showing slack and may not be tight enough
A mother wears her baby in a cream sling his face is uncovered and his airways are free from fabric. The image has 3 numbers on highlighting the safe baby carrying practices. A mother wears her baby in a cream sling his face is uncovered and his airways are free from fabric. The image has 3 numbers on highlighting the safe baby carrying practices.

A good example of what to post

  • Fabric is free from babies face.
  • Fabric not covering babies head but still being supportive
  • The Sling fabric is nice and tight.
A blonde haired mother wearing a stripy skirt carries her baby in an off white hana baby sling. She has the babies feet tucked into the sling which is not best practice. A blonde haired mother wearing a stripy skirt carries her baby in an off white hana baby sling. She has the babies feet tucked into the sling which is not best practice.

An example of what not to post

  • Babies feet are covered by the sling fabric and could be causing pressure of babies feet.
A dark-haired mother wearing glasses carries her baby in a grey hana baby wrap. She kisses her gentle on the head showing that her baby is high enough in the sling and close enough to kiss. Babies feet are also out of the sling and her back is in the rounded J shape showing a well supported back and hips. A dark-haired mother wearing glasses carries her baby in a grey hana baby wrap. She kisses her gentle on the head showing that her baby is high enough in the sling and close enough to kiss. Babies feet are also out of the sling and her back is in the rounded J shape showing a well supported back and hips.

A good example of what to post

  • Babies feet are not in the sling and free from tight clothing which could be putting pressure on the toes. Baby grows can be worn in sling but please make sure they are not tight on babies toes or feet.

How to use the Hana Baby Expand

On the link below you can download the instruction manual for the Hana Baby Expand. A paper copy will also come in the box with your product. You can also find;
• Helpful how-to videos
• Sling safety tips from professionals

Visit the Hana Baby Expand instruction and Safety Page

Let's make it Safe

A brunette mother wearing a teal coloured tunic bends down so thought her toddler wearing a black top with white stars on can interact with her newborn baby in a baby carrier.

Using the Expand Carrier Safely

The T.I.C.K.S guidelines apply to the Expand Carrier too. Once your baby is at least 6 months old, has good head and neck control, and can sit unaided, you may also start using it for back carries.

Any questions at any point please contact us for support

Helping you create the best content

Below we've created a handy guide of content idea's, example posts, hashtags you may wish to use.

Content Ideas

A person holds a smart phone in both hands against a blurred on beige background. On the smartphone is the instagram feed of the brand Hana Baby who is on the look out for Babywearing Mum Influencers.
Grid Posts
  • Why I Chose Babywearing - a personal caption with a warm photo.
  • Letter to My Baby - deep emotional caption paired with wrap photo.
  • Birth Story Snippet - and how Hana Baby became part of their fourth trimester.
  • Postpartum Journey - how babywearing supported their recovery or mental health
  • A picture of you and your baby in the product
  • Being able to get your hobbies or work on a laptop done.
  • Being outdoors.
  • Catching up with friends
  • Being able to spend time with your other children.
  • A day in the life of a babywearing parent (Reel or photo diary).
  • Peaceful moments - cuddles, naps, bonding shots.
  • “Love Letter to My Baby” caption-style post paired with soft photo.
  • Outfit of the Day (OOTD) featuring Hana Wrap

Reels
Hashtags
Hana Baby USP
Heading

Ask B.E.N

B.E.N or the Babywearing Education Network is a new initiative aiming to support caregivers, health professional, retailers, and educators. A collective of trained Babywearing Educators dedicated to sharing up-to-date, evidence-based information on safe carrying. BEN is your go-to hub for trusted babywearing knowledge.

Visit B.E.N
A purple and orange graphic with white text written on saying "Your go-to resource for safe carrying info" In orange lettering it says "ask B.E.N

Thank you for being part of the Hana Baby family

We can’t wait to see what you create, and remember, we’re always just a message away if you need support.

Fill in the details below and we will get back to you as soon as possible.

For information on how we store your data visit our Privacy Policy