HanaBaby Affiliates

Thank you for joining the Hana Baby Affiliate Scheme

Welcome to the Hana Baby Affiliate Family!

We’re so excited to have you here as part of our growing Hana Baby community. This page is your go-to resource for everything you need to get started, product guidance, safety tips, and content ideas to help you share your babywearing journey with confidence.

Using Your Hana Baby Products

Whether you’re using our Hana Baby Wrap or Expand Carrier, it’s important to ensure you’re wearing it correctly and safely. On the button below, you’ll find:
• A downloadable instruction manual (a paper copy is also included in your box)
• Helpful how-to videos
• Sling safety tips from professionals

Visit The Hana Baby Wrap Instruction Page

Let's make it Safe

Helping you wear your baby Safely

Now you know how to put on your sling let's make it safe. Showing safe content is our priority at Hana Baby. Social media is full of unsafe baby wearing and can lead to harm and misinformation.

We want to give you as much information and support as we can to help you safely baby wear and enjoy your new product whilst showing it off as well.

Any questions at any point please contact us for support
Safety guidelines

T.I.C.K.S

Tight. 
Your wrap should be tight enough to hug your baby close to you as this will be most comfortable for you both. Any slack/loose fabric will allow your baby to slump down in the carrier which can hinder their breathing and pull on your back.

In view at all times.
You should always be able to see your baby’s face by simply glancing down – make sure there is no fabric covering your child’s face.

Close enough to kiss
Your baby’s head should be as close to your chin as is comfortable. By tipping your head forward you should be able to kiss your baby on the head or forehead.

Keep chin off the chest.
Your baby should never be curled so their chin is forced onto their chest as this can restrict their breathing. Check you can get a finger under their chin (reach in from the side of the sling if you need to).

Supported back.
The wrap should support your baby’s back – and his tummy and chest should be against you. If you put your hand on your baby’s back and press gently s/he should not uncurl.

Creating Content with Confidence

We’re so grateful to have you sharing your experience with our products. Social proof is so important for small brands like ours, but we can only share photos and videos that show safe babywearing. That’s why we put safety first, always.

Remember We can only share your content if your baby is well supported and safe.

Upright and tight in the carrier or sling.

Airways clear and visible In your line of sight.

Fabric is away from babies face.

Feet are out.

Fabric of the sling or carrier is knee to knee.

The 3rd pass of fabric is to the back of babies neck and the logo is visible.

Helping you create safe content

  1. Babies head is covered
  2. Airways are covered by fabric
  3. The Sling fabric is showing slack and may not be tight enough
An example of what not to post
  1. Fabric is free from babies face. 
  2. Fabric not covering babies head but still being supportive
  3. The Sling fabric is nice and tight.

 

 

A good example of what to post

1. Babies feet are covered by the sling fabric and could be causing pressure of babies feet.

An example of what not to post

1. Babies feet are not in the sling and free from tight clothing which could be putting pressure on the toes. Baby grows can be worn in sling but please make sure they are not tight on babies toes or feet.

A good example of what to post

How to use the Hana Baby Expand

On the link below you can download the instruction manual for the Hana Baby Expand. A paper copy will also come in the box with your product. You can also find;
• Helpful how-to videos
• Sling safety tips from professionals

Visit the Hana Baby Expand instruction and Safety Page

Let's make it Safe

Using the Expand Carrier Safely

The T.I.C.K.S guidelines apply to the Expand Carrier too. Once your baby is at least 6 months old, has good head and neck control, and can sit unaided, you may also start using it for back carries.

Any questions at any point please contact us for support

Helping you create the best content

Below we've created a handy guide of content idea's, example posts, hashtags you may wish to use.

Content Ideas

Grid Posts
  • Why I Chose Babywearing - a personal caption with a warm photo.
  • Letter to My Baby - deep emotional caption paired with wrap photo.
  • Birth Story Snippet - and how Hana Baby became part of their fourth trimester.
  • Postpartum Journey - how babywearing supported their recovery or mental health
  • A picture of you and your baby in the product
  • Being able to get your hobbies or work on a laptop done.
  • Being outdoors.
  • Catching up with friends
  • Being able to spend time with your other children.
  • A day in the life of a babywearing parent (Reel or photo diary).
  • Peaceful moments - cuddles, naps, bonding shots.
  • “Love Letter to My Baby” caption-style post paired with soft photo.
  • Outfit of the Day (OOTD) featuring Hana Wrap

Reels
Hashtags
Hana Baby USP

Thank you for being part of the Hana Baby family

We can’t wait to see what you create, and remember, we’re always just a message away if you need support.

Contact